The Irrelevance of Marketing Church Relevance

This particular Sunday, yesterday, we went to a different church, because I had three of my children who are part of a school choir singing at a different church. So I heard a guest pastor. He was talking about the fact that in America today 4000 churches are closing their doors every year. As a result of that, the church needs to become, at least in his opinion, more and more relevant. If we don’t become more and more relevant, we’re going to loose people. If you’re counting nickels and noses that’s not a good thing! So we have to employ all kinds of edgy marketing campaigns.

A recent pastor series was touted by this moniker “What happens when God gets between the sheets,” or another, “How to use your life in such a way that it has relevance when you live with idiots and morons?” The marketing campaigns have to become increasingly slick, and we have to become more and more like the culture, because if we don’t, we’re going to lose members.

The reality is something far different than that. The way the church grows is when the church embraces basics. This happens when the church unpacks the Word of God, when a pastor under the unction of the Holy Spirit wrestles with the biblical text, and then on Sunday morning unpacks a feast, when the parishioners themselves participate in worship through prayer, praise, and the proclamation of the Word of God, when the parishioners are involved in oneness using their time talent and treasure, for the building up of the body, and when every believer is equipped to share the Gospel and experiences the Holy Spirit moving through them in the process of reaching, touching, impacting, and transforming the world.

I fear the problem today is that the pastor is trying to do the work of ministry all by himself, and as he looses traction and steam, he has to use edgy marketing campaigns to get people to come. The real solution is to recognize that the pastors the coach, preparing people to be involved in the most significant enterprise known to man, who are touching people with the Gospel, producing reproducing disciple makers, extending the kingdom of God, not by might, nor by power, but by His Spirit. The church in American is losing its way and as a result the church in America is in decline.

 

I was reading an article in the paper this morning, which said that “churches have begun to emulate popular aspects of society.” [1] So were becoming more and more like the culture. Microcosms of the culture as opposed to being change agents in the culture.

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1. Josh Duke, “Start-up Indiana Church Uses Sex to Sell Message,” USA Today, http://www.usatoday.com/news/religion/2011-02-14-relsex14_ST_N.htm

More Questions and Answers with Hank

An Evening with Hank Hanegraaff: How to Mine the Bible for all its Wealth – Part 1

Is God a Moral Monster?, With Paul Copan – Pt. 2

Is God a Moral Monster?, with Paul Copan – Pt. 1

Averting Spiritual Decline, and Q&A

Renaissance Part – 3, and Q&A