Osteenification is nothing short of the wholesale transformation of American Christianity. This is the fresh new face of “baptized” humanistic psychology; a new Babel reaching to the heavens, all the while promising “your best life now.” In short, Joel Osteen is the de facto high priest of a new brand of Christianity perfectly suited for a feel-good generation.
From Genesis to Revelation, Osteen simply uses Scripture to communicate whatever he wants. And that is what the Osteenification of Christianity is-it is conforming Scripture to cultural norms as opposed to allowing the plain reading of the biblical text to transform. The glory of the cross exchanged for the paltry glory of consumerism.